Case Study: Halogen Software achieves 1,000% increase in customer referrals and 70-point NPS lift with Influitive

Halogen Software - Customer Case Study

Halogen Software, a provider of cloud-based talent management solutions, launched Halogen Champions HQ in August 2015 to deepen customer loyalty and drive advocacy—encouraging referrals, reviews and higher NPS scores—by giving customers a place to connect with each other and the Halogen team.

By offering best practices, industry discussions, product tips, quizzes and challenges that blended education and entertainment, Champions HQ became a go-to community that strengthened relationships and inspired promotion of Halogen solutions. Results included a 1,000% increase in customer referrals, 700 new advocates in under four months, 200+ social shares and 200+ blog comments, a 70-point NPS gain, and 70 new third‑party reviews that helped Halogen lead on G2 Crowd.

Halogen Software

David Beaton

Customer Marketing Manager