Case Study: Oracle achieves dramatic advocacy growth and engagement with Influitive

Best multi-advocate community

Oracle wanted to strengthen customer loyalty and create measurable value by elevating customers, partners, executives and employees as advocates. The challenge was engaging these four distinct groups in meaningful ways that build personal and brand credibility, influence product direction, and drive cross-company focus on customer success.

Oracle implemented a “Give to Get” advocacy strategy with tailored programs—VIP access and thought‑leadership for executives, expert webinars and how‑to content for users and partners, and internal recognition for employees. The program delivered strong results: 96% CAB renewal, a 100% increase in the executive Champions group, a 200% jump in blog views (213% more comments), 16,000 clicks and 816 social shares for the Hero Hub, a 4.9/5 CSAT for “Ask the Experts,” 1,100% forum activity growth among new integrator partners and 20% overall community growth, plus 12 employee advocacy awards.

Oracle

Stephanie Hartsog

Senior Manager, CX Customer Advocacy