Case Study: Dayforce boosts customer engagement and networking at INSIGHTS 2017 with Influitive

Best use of advocacy for events

The customer Dayforce, a division of Ceridian, sought to boost both on- and off-line engagement for attendees of their annual INSIGHTS conference. Their challenge was to harness the power of their customer community to increase the event's value. To achieve this, they utilized their existing XOXO customer success program with Influitive.

Influitive's solution was to create the XOXOLive AdvocateHub Experience, a program that ran from one month before to three weeks after the event. The strategy involved posting activities to drive event registration, social sharing, networking, and feedback. The results were significant, including engaging 59% of targeted customers, facilitating 180 networking meetings, generating over 4,300 social shares, and boosting the hub's NPS by 22 points.

Dayforce

Nick Venturella

Customer Success Operations Manager