Case Study: BeyondTrust achieves 234% increase in holiday advocate participation with Influitive

How Bomgar Increased Holiday Campaign Participation 234% Among its Advocates

Bomgar, a leader in enterprise remote‑support solutions, needed a way to engage customers during the busy holiday season and get more advocates talking about the brand on social media. Their challenge was driving meaningful participation when customers are distracted by year‑end priorities and personal commitments.

Using its advocate program, The Bomgar Insider, Bomgar ran “The 5 Days of Bomgar” — daily interactive challenges with attractive prizes — to mobilize supporters. The campaign drove a 234% increase in participation year‑over‑year: 282 advocates completed 4,164 activities, resulting in 191 new Insiders, 75 new community members (+15%), 11 leads, 12 video testimonials, 50 referrals and significant social‑follower growth.

BeyondTrust

Liz Shulof

VP of Marketing Communications