Case Study: DocuSign achieves $3M+ in sales pipeline with Influitive’s AdvocateHub

How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline

DocuSign, a leader in digital transaction management, set out to acquire, retain and grow customers by turning happy customers and partners into active advocates. In 2012 it launched AdvocatesHQ to boost social engagement, reviews and referrals, but struggled to sustain participation and demonstrate a clear revenue impact.

By adding Influitive’s AdvocateHub and evolving the program through phases of social asks, dialogue-driven engagement and demand-gen integration, DocuSign scaled advocacy into a revenue engine—engaging 1,000+ advocates, driving 4,300 AppExchange reviews and influencing more than $3 million in pipeline. The program also delivered 64 testimonials, 87 referrals, 400+ social activities and 2,000+ acts of advocacy that helped accelerate the sales funnel.

DocuSign

Ryan Schwartz

Director of Marketing Systems and Operations