Case Study: Namely achieves a 10X increase in referenceable customers and $1.8M in influenced ARR with Influitive’s AdvocateHub

How Influitive’s AdvocateHub helped Namely build a community of loyal advocates to drive over $1.8M in sales

Namely, a growing HR, payroll and benefits platform, faced a marketing challenge: a small team (led by Community Marketing Manager Amy Rosenberg) had only about 10 referenceable customers and a fragmented user base, limiting referrals, reviews and word-of-mouth. They needed a scalable way to engage happy customers without overburdening the few known advocates and to build a lasting community that would support sales, retention and customer success.

Namely launched the Backstage Pass advocate community on Influitive’s AdvocateHub to nurture 1:1 relationships at scale with targeted challenges, member perks, discussions and surprise rewards. The program grew to 500+ advocates from 300+ companies and drove a 10x increase in referenceable customers, 90+ third‑party reviews, over $1.8M in ARR influenced by advocates (plus ~$35K in direct referrals), and reduced support burden by enabling peer-to-peer answers.

Namely

Amy Rosenberg

Marketing Manager