Oracle Marketing Cloud B2B Case Studies & Customer Successes

Abila achieves 39% reduction in homepage bounce rate with Oracle Marketing Cloud

Abila

Nathan Stull

Digital Marketing Manager

Aer Lingus achieves 132% higher revenue per email with Oracle Marketing Cloud

Aer Lingus

Dervila McGarry

European Marketing Manager

Alaska Communications achieves 30% call center traffic reduction and $180K in savings with Oracle Marketing Cloud

Alaska Communications

Aldar Properties achieves increased sales revenue and integrated marketing and sales efficiency with Oracle Marketing Cloud

Aldar Properties

Dayan De Alwis

Assistant Manager – ERP, Sales, Leasing & CRM

Amadeus achieves customer-centric global marketing and boosts efficiency with Oracle Marketing Cloud

Amadeus

Akansha Pandey

Marketing CX Solution Manager

Apex IT achieves 724% ROI and boosts sales-team productivity with Oracle Marketing Cloud

Apex IT

Bryan Hinz

Vice President of Business Development

ARC Document Solutions achieves 2,000% increase in lead generation with Oracle Marketing Cloud

ARC Document Solutions

Adam Lagerhausen

Digital Marketing Specialist

Arkadin reduces onboarding from 4 weeks to 6 minutes and drives €6.4M in revenue with Oracle Marketing Cloud

Arkadin

Nikki de Kretser

VP Marketing

Avalara achieves a 45% response rate and $500K campaign pipeline with Oracle Marketing Cloud

Avalara

Jessica Davis

Senior Marketing Operations Manager

Avaya doubles Net Promoter Score, boosts customer experience, and cuts IT maintenance costs by 30% with Oracle Marketing Cloud

Avaya

Fari Ebrahimi

Senior Vice President, Global Chief Information Officer

B&Q achieves 32% increase in mobile engagement with Oracle Marketing Cloud's Kinetic Email Module

B&Q

Chrissie Heaver

Email Planner

Bass Pro Shops achieves 15% click-through rate and nearly triples visitor traffic with Oracle Marketing Cloud

Bass Pro Shops

Basware achieves 98.89% faster speed-to-lead and higher-quality leads with Oracle Marketing Cloud

Basware

Ceri Jones

VP, Global Demand Generation and Marketing Operations

Belcorp, a Latin American beauty company, achieves 15% higher sales consultant retention with Oracle Marketing Cloud

Belcorp

Mariano Palermo

Marketing Manager

BPI OnDemand achieves 5x client revenue growth with Oracle Marketing Cloud

BPI OnDemand

Fred Wilkinson

Chief Executive Officer

Build.com achieves 10x higher unique click-through rates with Oracle Marketing Cloud

Build.com

Daniel Reardon

Email Marketing Manager

Cetera Financial Group achieves 50% more time for strategic initiatives and 16% more sales-ready leads with Oracle Marketing Cloud

Cetera Financial Group

charity: water Brings Depth to Donor Relationships by Personalizing Emails

Charity: Water

Paull Young

Director of Digital

Clarks achieves higher online conversion rates and increased e-commerce profitability with Oracle Marketing Cloud (Maxymiser)

Clarks

Mark Carlock

Web Analytics Manager

Cloudera achieves 4x webinar volume and 7,000 registrations with Oracle Marketing Cloud

Cloudera

Crew Clothing achieves higher email engagement and conversions with Oracle Marketing Cloud

Crew Clothing

Sebastiano Elia

Online Marketing Executive

CSC achieves sales–marketing alignment and significant pipeline and booking growth with Oracle Marketing Cloud

CSC

Jenifer Metz

Global Digital Demand Generation

Cvent achieves 325% increase in sales-ready leads and a 60% lift in asset downloads with Oracle Marketing Cloud

Cvent

Debenhams increases digital revenue by 3% with Oracle Marketing Cloud

Debenhams

Todd Coughlan

Multivariate Testing and Personalization Manager

Dentsply Sirona achieves massive social engagement and 168% ROI with Oracle Marketing Cloud

Dentsply Sirona

Diabetes Australia - Vic achieves 900% increase in online renewals and 190% rise in membership sign-ups with Oracle Marketing Cloud

Diabetes Australia - Vic

Michael Goldman

Deputy Chief Executive Officer

DigitasLBi OSG achieves a unified customer view and 15% increase in bookings with Oracle Marketing Cloud

DigitasLBi OSG

Doğuş Marketing Services achieves a unified customer view and boosts campaign efficiency with Oracle Marketing Cloud

Doğuş Marketing Services

Tunç Özcan

Director, Data Analytics and Product Management

Dollar Thrifty Automotive Group achieves 47x ROI and 22% increases in revenue and customer pickup with Oracle Marketing Cloud

Dollar Thrifty Automotive Group

Sandy Martin

Director of eMarketing

The Dow Chemical Company achieves 60% higher sample response rates and data-driven, personalized marketing insights with Oracle Marketing Cloud

Dow Chemical Company

Hubertus Devroye

Director of Global Marketing

DX Marketing achieves 70% faster analytics and 25% revenue growth with Oracle Marketing Cloud

DX Marketing

Michelle Plecha

Data Scientist

Dymocks achieves 2.8x open rates and up to 32% sales uplift with Oracle Marketing Cloud

Dymocks

Sophie Higgins

Head of Merchandise and Marketing

Eaton achieves 276% of campaign goal and captures richer lead data with Oracle Marketing Cloud

Eaton

ESET achieves increased qualified leads and global sales growth with Oracle Marketing Cloud

ESET

Viktor Ďuriš

Senior CLM Team Lead

Etraveli achieves 70% year-on-year email revenue growth with Oracle Marketing Cloud

Etraveli

Qamyar Ghomi

Director of Digital Marketing and Automation

Exact achieves 35% increase in Sales Qualified Leads with Oracle Marketing Cloud

Exact

Frank Geldof

Senior Marketing Communications Professional

F-Secure achieves 10% higher email open rates and revived channel marketing with Oracle Marketing Cloud

F-Secure

Milla Ikonen

B2B Marketing Director

Flybe achieves 6.9% more UK bookings and £8.5M annualized incremental revenue with Oracle Marketing Cloud (Maxymiser)

Flybe

Martin Smith

Marketing Director

France Télévisions achieves increased advertising revenue and doubled email open rates with Oracle Marketing Cloud

France Télévisions

Valentin Vivier

Head of Data Projects

Freddie Mac achieves rapid marketing automation transformation and 300+ email campaigns with Oracle Marketing Cloud

Freddie Mac

GE Healthcare achieves 169% open rates, 36% CTR, and stronger sales–marketing alignment with Oracle Marketing Cloud

GE Healthcare

Global Electronics Retailing Company achieves 60% reduction in cost per order and re-activates lapsed customers with Oracle Marketing Cloud

Global Electronics Retailing Company

Global Retailing Company achieves 2x ROI and 3x customer engagement with Oracle Marketing Cloud (Oracle DMP)

Global Retailing Company

Groupe PLG doubles email open rates, boosts upsell and website traffic with Oracle Marketing Cloud

Groupe PLG

Camille Giletti

Web Animator

Hitachi Consulting achieves real-time global talent visibility and improved recruitment efficiency with Oracle Marketing Cloud

Hitachi Consulting

Sona Manzo

Human Capital Management Cloud

Hitachi Consulting achieves 97% sales forecasting accuracy and boosts productivity for 475 sales employees with Oracle Marketing Cloud

Hitachi Consulting

Doug Allen

Executive Vice President, Global Sales

Hunter Douglas achieves increased sales and a 95% Trustpilot rating with Oracle Marketing Cloud

Hunter Douglas

Jenny Brown

National Marketing Manager

immixGroup surpasses annual sales goal by 166% with Oracle Marketing Cloud

immixGroup

Indiana University boosts recruitment and social sharing with Oracle Marketing Cloud

Indiana University

Jay Steele

Assistant Director, Office of Enrollment Management

Inspirage achieves accelerated growth and streamlined operations with Oracle Marketing Cloud

Inspirage

Srini Subramanian

Chief Executive Officer

Intel achieves 75% higher engagement and 48% greater cost efficiency with Oracle Marketing Cloud

Intel

Internetstores GmbH achieves nearly 140% increase in existing-customer sales with Oracle Marketing Cloud

Internetstores GmbH

Thomas Spengler

Director of CRM

Invacare Australia achieves 100% increase in qualified leads and boosts engagement with Oracle Marketing Cloud

Invacare

David Jeffries

Marketing Director

Jabal Omar Development Company achieves unified management of 30+ real-estate projects and streamlined sales, marketing, and operations with Oracle Marketing Cloud

Jabal Omar Development Company

Mohammed Alaasi

Director of Business Information Systems

Jackson Healthcare achieves a 24% lift in award nominations and stronger hospital relationships with Oracle Marketing Cloud

Jackson Healthcare

JD Williams achieves 92% increase in email conversions with Oracle Marketing Cloud

JD Williams

Andrew Smith

Email Marketing Manager

Kuani Gear Co. achieves increased revenue opportunities and faster sales cycles with Oracle Marketing Cloud and Oracle Sales Cloud

Kuani Gear Co.

Chiaowen Cheng

Marketing Manager

Larsen & Toubro Infotech achieves 30% marketing-sourced pipeline growth in 6 months with Oracle Marketing Cloud

Larsen & Toubro Infotech

Lenovo achieves 36% OEM direct business growth for two consecutive years with Oracle Marketing Cloud

Lenovo

Jennifer Downes

Director of Response Marketing

Lenovo achieves 84% higher open rates and 136% response lift with Oracle Marketing Cloud

Lenovo

Chloe Jones

EMEA Email Marketing Specialist

LifeSize achieves a 25% increase in opportunity-to-sale conversions with Oracle Marketing Cloud

Lifesize

Megan Lueders

Vice President, Global Marketing

Lift Content Factory achieves persona-driven personalization and readership growth with Oracle Marketing Cloud

Lift Content Factory

Omer Erdem

Founder

Limoges Jewelry achieves 300% more revenue per email with Oracle Marketing Cloud

Limoges Jewelry

John Ozaksut

eCommerce Marketing Manager

MedyaNet achieves a tenfold increase in clickthrough rates and 50% sales growth with Oracle Marketing Cloud

MedyaNet

Sevnur Malik

Information Technologies & Business Development Manager

Mercury Insurance achieves up to 56% quote conversion uplift with Oracle Marketing Cloud

Mercury Insurance

Missguided achieves a 439% increase in email revenue with Oracle Marketing Cloud

Missguided

Victoria Betts

Marketing and Trading Director

Mobovida achieves 300% ROI increase and 100% revenue growth with Oracle Marketing Cloud

Mobovida

ModCloth achieves 330% increase in email revenue with Oracle Marketing Cloud

ModCloth

Jared Stivers

Senior Manager for Email Marketing

Molex achieves 380% pipeline growth with Oracle Marketing Cloud

Molex

Don Gushurst

Director, Marketing Operation Services

MoneyFarm achieves 30% increase in customer investments with Oracle Marketing Cloud

MoneyFarm

Stefano Giudici

Digital Marketing Manager

MoneySuperMarket achieves an immediate 33% increase in attributed revenue versus spend with Oracle Marketing Cloud

MoneySuperMarket

Darren Bentley

Head of Performance Media

National Express achieves 22% higher engagement and increased ancillary sales with Oracle Marketing Cloud

National Express

Ashley Howe

Analytics and Optimisation Manager

National Pen Company achieves 3x higher open rates, faster segmentation, and cost savings with Oracle Marketing Cloud

National Pen Company

Claudia Lugmair

Online Marketing Manager

National Pen Company achieves 25% annual growth and extreme personalization with Oracle Marketing Cloud

National Pen Company

Dave Thompson

Chief Executive Officer

NGA Human Resources achieves a 90% higher clickthrough rate and 45% increase in open rates with Oracle Marketing Cloud

NGA Human Resources

Lisa Vonk

Digital Marketing Manager

Oklahoma City Thunder achieves 97% renewal rate and personalized fan experiences with Oracle Marketing Cloud

Oklahoma City Thunder

Scott Loft

VP of Ticket Sales, Retention, and Database Operations

oo.com.au achieves 85% first-time buyer revenue lift and doubles repurchase rate with Oracle Marketing Cloud

oo.com.au

Alfredo Caballero

Online Marketing Manager of Customer Retention

Micro Focus Goes Viral and Doubles Marketing's Contribution to Pipeline

OpenText

Mark Plant

Director of Marketing Operations

PAS Group achieves 50–76% of total sales from its loyalty program with Oracle Marketing Cloud

PAS Group

Anna Samkova

Head of Digital and Loyalty, PAS Group

Penton achieves a unified view of customers and $237K in savings with Oracle Marketing Cloud

Penton

PetRelocation achieves 70% of annual revenue from online marketing and higher conversions with Oracle Marketing Cloud

PetRelocation

Rachel Truair

Chief of Staff

Philips achieves control, visibility and a €9M sales pipeline with Oracle Marketing Cloud

Philips

Scott MacDonald

B2B CRM Lead

PowToon achieves 68% higher conversions by recapturing abandoned carts with Oracle Marketing Cloud (Oracle Responsys)

PowToon

Ofir Platner

Head of Online Marketing Operations & Analytics

PropertyGuru achieves targeted, automated campaigns and higher agent engagement with Oracle Marketing Cloud

PropertyGuru

Regina Oh

Data Marketing Manager

Rautaruukki doubles sales leads and cuts customer support time by 92% with Oracle Marketing Cloud

Rautaruukki

Mika Autio

Marketing Manager

realestate.com.au achieves 80% higher open rates and 200% higher click-throughs with Oracle Marketing Cloud

Realestate.com.au

Natalie Feehan

Group Manager Marketing Strategy

Reiss achieves 41% higher mobile conversion and 116% mobile revenue growth with Oracle Marketing Cloud Creative Studio

Reiss

RS Components achieves 133% uplift in click-through rates with Oracle Marketing Cloud

RS Components

Carl Holt

Behavioural Email Strategy Executive

Saint-Gobain (Dahl Brothers) achieves 19% brand awareness lift and increased sales with Oracle Marketing Cloud

Saint-Gobain

Christian Agger

eCommerce and Marketing Director

Samsung France achieves 70% lead conversion rate with Oracle Marketing Cloud

Samsung

Güçlü Ozsayin

Head of CRM and Marketing Automation

SAPO, Portugal’s leading internet portal, boosts ad revenue and audience targeting with Oracle Marketing Cloud

SAPO

Filipa Martins

Managing Director

SBS (Special Broadcasting Service) achieves 69% open rates and 60% view-to-open with Oracle Marketing Cloud

SBS

James Copley

Direct Marketing Manager

Schibsted Media Group achieves 19% customer retention boost and increased digital engagement with Oracle Marketing Cloud

Schibsted Media Group

Tor Marius Espedal

Customer Retention Manager

Schibsted Media Group achieves higher subscriber retention, boosted digital engagement, and increased revenue with Oracle Marketing Cloud

Schibsted Media Group

Tor Marius Espedal

Customer Experience Manager

Schwan’s Home Service increases customer engagement 400% with Oracle Marketing Cloud

Schwan's Company

Erica Webb-Belzer

Director of Marketing Communications

Semantria achieves 600% revenue growth and boosts lead conversion to 42% with Oracle Marketing Cloud

Semantria

Oleg Rogynskyy

CEO

Sixt achieves 40% higher conversions and 25% cost savings with Oracle Marketing Cloud

Sixt

Anne Kugoth

Senior Online Marketing Manager, Audiences & DMP Specialist

Snagajob achieves increased revenue and quantified campaign ROI with Oracle Marketing Cloud

Snagajob

Nikki Vaughn

Business Systems Analyst

SunPower achieves 55.6% conversion and $6.2M in revenue with Oracle Marketing Cloud

SunPower

Swiss Post Solutions Ltd. achieves a 6-to-1 return on marketing investment with Oracle Marketing Cloud

Swiss Post Solutions Ltd.

David Dorling

Head Global Marketing

Team One achieves a 60% increase in conversions by unifying customer data with Oracle Marketing Cloud

Team One

Telstra achieves 21.5% incremental revenue lift and 14% higher customer engagement with Oracle Marketing Cloud

Telstra

Wilhelm De Salvo

Senior Digital Channels Specialist

The Economist reinvents advertising sales and achieves 10:1 campaign ROI with Oracle Marketing Cloud

The Economist

Stéphane Père

Chief Data Officer

The One Brand achieves 28% re-permissions and 46% open rates with Oracle Marketing Cloud

The One Brand

Ian Spooner

Head of Brand Development

Thermo Fisher Scientific achieves 55% increase in email subscribers and 7.5% annual revenue growth with Oracle Marketing Cloud

Thermo Fisher Scientific

Thomson Reuters achieves higher conversions and sales growth with Oracle Marketing Cloud

Thomson Reuters

Morag Latta

Director of Marketing and Customer Experience

Tidebuy.com increases conversion rates by 17% with Oracle Marketing Cloud

Tidebuy.com

Huang Liyun

Senior Technical Director

Tivoli Gardens achieves 41% e-commerce sales growth with Oracle Marketing Cloud

Tivoli Gardens

Thomas Erichsen

Head of Marketing

Top Online Retailing Company achieves 434% increase in sales and 630% ROAS with Oracle Marketing Cloud

Top Online Retailing Company

Travel Republic achieves 100% increase in email engagement with Oracle Marketing Cloud

Travel Republic

Poonam Lolay

CRM Manager

Trend Micro achieves 54% email revenue uplift and 46.5% renewal conversions with Oracle Marketing Cloud

Trend Micro

Will Nunan

eCommerce Retention and Lifecycle Manager

U.S. Ticket Retailing Company achieves 76% conversion lift and 20% lower cost per acquisition with Oracle Marketing Cloud

U.S. Ticket Retailing Company

University of New Brunswick achieves 64% unique open rate on targeted alumni emails with Oracle Marketing Cloud

University of New Brunswick

Jessica Stutt

Marketing Automation Specialist

Upskilled achieves 142% increase in website visits and doubles email revenue with Oracle Marketing Cloud

Upskilled

Michael Crump

National Marketing Manager

US Wireless Telco Company achieves 5x increase in Twitter engagement with Oracle Marketing Cloud

US Wireless Telco Company

Value City Furniture achieves 145% higher promo email click-throughs and revenue growth with Oracle Marketing Cloud

Value City Furniture

Matt Wilkerson

Senior Web Developer

Viavi achieves streamlined marketing metrics and improved lead quality with Oracle Marketing Cloud

Viavi

Visma achieves 38% content engagement and improved lead quality with Oracle Marketing Cloud (Eloqua)

Visma

Milla Ikonen

CMO

Visma Software Oy achieves 18% increase in training and consultancy sales with Oracle Marketing Cloud (Eloqua)

Visma

Johanna Rakemaa

Training Manager

VocaLink achieves 170% contact database growth and amplified audience engagement with Oracle Marketing Cloud

VocaLink

Cara O'Nions

Director of Marketing and Customer Insight

Whole Foods Market achieves doubled open rates and 4x click-throughs with Oracle Marketing Cloud

Whole Foods Market

Wireless Telco Company achieves 38% increase in display ad conversion rate with Oracle Marketing Cloud

Wireless Telco Company

WNS (leading BPM company) boosts brand awareness and grows CFO customer base with Oracle Marketing Cloud

WNS

Akhilesh Ayer

Global Services EVP Research and Analytics & Head of Global Marketing

Oracle Marketing Cloud B2B Case Studies & Customer Successes

Case Studies

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