123 Oracle Marketing Cloud Case Studies

Abila reduces Homepage Bounce Rate by 39% with Personalized Content

Abila

Nathan Stull

Digital Marketing Manager

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Aer Lingus

Dervila McGarry

European Marketing Manager

Alaska Communications uses New E-mail Campaign to Reduce Call Center Traffic

Alaska Communications

Aldar Properties, Boosts Marketing and Sales Efficiency with Oracle Cloud Solutions

Aldar Properties

Dayan De Alwis

Assistant Manager – ERP, Sales, Leasing & CRM

Amadeus Increases Customer Focus and Efficiency with Oracle Marketing Cloud

Amadeus

Akansha Pandey

Marketing CX Solution Manager

Apex IT Boosts Sales-Team Productivity—Realizes 724% Return on Cloud Investment

Apex IT

Bryan Hinz

Vice President of Business Development

ARC Document Solutions Increases Lead Generation with Nurturing

ARC Document Solutions

Adam Lagerhausen

Digital Marketing Specialist

Arkadin Cloud Communications improves customer onboarding to increase revenue

Arkadin

Nikki de Kretser

VP Marketing

Avalara Partner Referral Campaign Achieves 45% Response Rate

Avalara

Jessica Davis

Senior Marketing Operations Manager

Avaya Doubles Net Promoter Score, Enhances Customer Experience, and Looks to Cut IT Maintenance Costs by 30% with Cloud Solutions

Avaya

Fari Ebrahimi

Senior Vice President, Global Chief Information Officer

B&Q uses Kinetic Email Module to Increase Mobile Engagement 32%

B&Q

Chrissie Heaver

Email Planner

Bass Pro Shops helps Local Stores Connect to their Local Markets

Bass Pro Shops

Basware Sets New Standards for Lead Management and CRM Integration with Oracle

Basware

Ceri Jones

VP, Global Demand Generation and Marketing Operations

Belcorp Modernizes Communications with Oracle SaaS

Belcorp

Mariano Palermo

Marketing Manager

BPI OnDemand Optimizes Customer Experience with Oracle SaaS and PaaS

BPI OnDemand

Fred Wilkinson

Chief Executive Officer

Build.com Harnesses Data to Enable More One-to-One Interactions

Build.com

Daniel Reardon

Email Marketing Manager

Cetera Financial Group Nurtures Prospects through Personalized Content Experiences

Cetera Financial Group

charity: water Brings Depth to Donor Relationships by Personalizing Emails

Charity: Water

Paull Young

Director of Digital

Clarks uses Multivariate Testing to Improve Online Conversion Rates

Clarks

Mark Carlock

Web Analytics Manager

Cloudera Increases Webinar Marketing Efficiency with Automated Workflows

Cloudera

Crew Clothing uses Segmentation and Re-Engagement to Boost Conversions

Crew Clothing

Sebastiano Elia

Online Marketing Executive

CSC uses Data Management to Turn Digital Body Language into Sales

CSC

Jenifer Metz

Global Digital Demand Generation

Cvent Coordinates and Repurposes Content for Varying Audiences

Cvent

Debenhams Improves Experience for Online Shoppers with A/B Testing

Debenhams

Todd Coughlan

Multivariate Testing and Personalization Manager

DENTSPLY builds Product Buzz through Social Media Channels

Dentsply Sirona

Diabetes Australia - Vic Drives Extraordinary Growth by Taking Renewals Online

Diabetes Australia - Vic

Michael Goldman

Deputy Chief Executive Officer

DigitasLBi OSG Demonstrates successful Data Driven Marketing with a Single Holistic Customer View

DigitasLBi OSG

Doğuş Marketing Services Increases Performance and Innovation with Oracle

Doğuş Marketing Services

Tunç Özcan

Director, Data Analytics and Product Management

Dollar Thrifty Drives Customer Loyalty and Retention with Email Marketing

Dollar Thrifty Automotive Group

Sandy Martin

Director of eMarketing

The Dow Chemical Company Powers Data-Driven Marketing Insight with Oracle Cloud

Dow Chemical Company

Hubertus Devroye

Director of Global Marketing

DX Marketing Delivers Analytics Projects to Clients 70% Faster and Grew Revenue 25% in Six Months with Cloud Big Data and Analytics Platform

DX Marketing

Michelle Plecha

Data Scientist

Dymocks Improves Open Rate by 2.8x and Boosts Sales with Oracle Marketing Cloud

Dymocks

Sophie Higgins

Head of Merchandise and Marketing

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

Eaton

ESET Increases Sales Leads with Oracle Marketing Cloud

ESET

Viktor Ďuriš

Senior CLM Team Lead

Etraveli Grows Email Revenue 70% by Targeting with Personalized Automation

Etraveli

Qamyar Ghomi

Director of Digital Marketing and Automation

Exact Increases Sales Qualified Leads by 35% with Modern Marketing

Exact

Frank Geldof

Senior Marketing Communications Professional

F-Secure Creates Buzz Around Cloud Security and Revives Channel Marketing

F-Secure

Milla Ikonen

B2B Marketing Director

Flybe Revenues Soar After Optimizing Online Customer Experiences

Flybe

Martin Smith

Marketing Director

France Télévisions Puts User Data at the Center of Operations with Oracle

France Télévisions

Valentin Vivier

Head of Data Projects

Marketing Automation Team Delivers Rapid Transformation Within 12 Months

Freddie Mac

GE Healthcare Achieves Campaign Success and Aligns Sales & Marketing

GE Healthcare

Global Electronics Retailer Boosts Sales and ROI with Offline Matching

Global Electronics Retailing Company

Global Retailer Boosts Customer Engagement with Look-Alike Modeling

Global Retailing Company

Groupe PLG Grows Sales through Email Campaign Automation with Oracle

Groupe PLG

Camille Giletti

Web Animator

Hitachi Consulting Transforms Global Organization with Oracle HCM Cloud

Hitachi Consulting

Sona Manzo

Human Capital Management Cloud

Hitachi Consulting Corporation Improves 475 Sales Employees’ Productivity; Ensures 97% Sales Forecasting Accuracy with Cloud-Based Solution

Hitachi Consulting

Doug Allen

Executive Vice President, Global Sales

Hunter Douglas Lifts Sales by Directing Positive Reviews to Dealer Websites

Hunter Douglas

Jenny Brown

National Marketing Manager

immixGroup Increases Annual Sales by Revamping its Lead Management Program

immixGroup

Indiana University Boosts Recruitment by Meeting Students on Social Channels

Indiana University

Jay Steele

Assistant Director, Office of Enrollment Management

Inspirage Establishes End-to-End Cloud Infrastructure to Transform Business Processes

Inspirage

Srini Subramanian

Chief Executive Officer

Intel Boosts Engagement by Activating Look-Alike Models

Intel

Internetstores keeps Existing Customers Successfully Engaged with Email Marketing

Internetstores GmbH

Thomas Spengler

Director of CRM

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare

David Jeffries

Marketing Director

JODC Manages Mega Real Estate Project End to End with Oracle Cloud

Jabal Omar Development Company

Mohammed Alaasi

Director of Business Information Systems

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

Jackson Healthcare

JD Williams Increases Customer Email Conversion 92% with Personalisation

JD Williams

Andrew Smith

Email Marketing Manager

Kuani Gear Improves Revenue Opportunity with Oracle Marketing and Sales Cloud

Kuani Gear Co.

Chiaowen Cheng

Marketing Manager

LTI CMO Deploys Marketing Automation to help Revamp the Function

Larsen & Toubro Infotech

Lenovo SMB Marketing Leader Creates a New Business Initiative, Taps Into Underserved Market

Lenovo

Jennifer Downes

Director of Response Marketing

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

Lenovo

Chloe Jones

EMEA Email Marketing Specialist

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

Lifesize

Megan Lueders

Vice President, Global Marketing

Lift Content Factory Embraces Oracle Cloud for Content-Driven Growth

Lift Content Factory

Omer Erdem

Founder

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry

John Ozaksut

eCommerce Marketing Manager

MedyaNet Transcends Advertising with Advanced Audience Insights

MedyaNet

Sevnur Malik

Information Technologies & Business Development Manager

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance

Missguided Grows Revenue by 439% with Trigger-based Email Marketing

Missguided

Victoria Betts

Marketing and Trading Director

Mobovida Scales Customer Email Program and Increases ROI

Mobovida

ModCloth Uses Cross-Channel Marketing to Deliver Perfect Customer Experiences

ModCloth

Jared Stivers

Senior Manager for Email Marketing

Molex Manufactures Success with Multimode Lead Scoring

Molex

Don Gushurst

Director, Marketing Operation Services

MoneyFarm Transforms Customer Communications with Solutions Suite

MoneyFarm

Stefano Giudici

Digital Marketing Manager

MoneySuperMarket Achieves an Immediate Increase in ROAS

MoneySuperMarket

Darren Bentley

Head of Performance Media

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

National Express

Ashley Howe

Analytics and Optimisation Manager

National Pen Company Reduces Costs and Time Spent with Lifecycle Marketing

National Pen Company

Claudia Lugmair

Online Marketing Manager

National Pen Company Launches Ecommerce, Grows Business 25% Annually for Last Five Years, and Maintains Extreme Personalization with Cloud Solutions

National Pen Company

Dave Thompson

Chief Executive Officer

NGA Human Resources Transforms Global Enterprise Engagement with Responsive Content

NGA Human Resources

Lisa Vonk

Digital Marketing Manager

Oklahoma City Thunder Creates Personalized Fan Experiences

Oklahoma City Thunder

Scott Loft

VP of Ticket Sales, Retention, and Database Operations

oo.com.au Engages Customers Across Channels for Greater Revenue

oo.com.au

Alfredo Caballero

Online Marketing Manager of Customer Retention

Micro Focus Goes Viral and Doubles Marketing's Contribution to Pipeline

OpenText

Mark Plant

Director of Marketing Operations

PAS Group Discovers and Measures Real Value of Customer Loyalty

PAS Group

Anna Samkova

Head of Digital and Loyalty, PAS Group

Penton Migrates More Than 80 Brands and Gains a Single View of Customers

Penton

PetRelocation Uses Content Marketing to Boost Organic Search and Conversion

PetRelocation

Rachel Truair

Chief of Staff

Philips Transforms Campaign and Lead Management to Gain Control, Visibility and Value

Philips

Scott MacDonald

B2B CRM Lead

Oracle Responsys delivers winning formula for animation software PowToon

PowToon

Ofir Platner

Head of Online Marketing Operations & Analytics

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

PropertyGuru

Regina Oh

Data Marketing Manager

Ruukki Construction Doubles Leads and Decreases Support Time by 92%

Rautaruukki

Mika Autio

Marketing Manager

Realestate.com.au Moves from Guessing to Understanding How to Best Engage Customers

Realestate.com.au

Natalie Feehan

Group Manager Marketing Strategy

Reiss Goes Mobile First and Fashion Forward with Oracle Marketing Cloud Creative Studio

Reiss

RS Components Engages Subscribers Using Data-Driven Dynamic Content

RS Components

Carl Holt

Behavioural Email Strategy Executive

Saint-Gobain Gains Insights into Customer Needs, Boosts Loyalty

Saint-Gobain

Christian Agger

eCommerce and Marketing Director

Samsung France Breaks New Records with 70% Lead Conversion Rate

Samsung

Güçlü Ozsayin

Head of CRM and Marketing Automation

SAPO Powers Customer Management with Oracle Marketing Cloud

SAPO

Filipa Martins

Managing Director

SBS Engages a Diverse Audience with Targeted Communication

SBS

James Copley

Direct Marketing Manager

Why Schibsted Media Group Crowned Customer Retention King of their Modern Marketing

Schibsted Media Group

Tor Marius Espedal

Customer Retention Manager

Schibsted Media Group Increases Subscriber Retention with Oracle Marketing Cloud

Schibsted Media Group

Tor Marius Espedal

Customer Experience Manager

Schwan's Home Service Orchestrates Channels to Increase Engagement

Schwan's Company

Erica Webb-Belzer

Director of Marketing Communications

Semantria Automates Sales Funnel to Grow Revenue 600%

Semantria

Oleg Rogynskyy

CEO

e-Sixt Improves Customer Communication and Cuts Costs with Oracle Cloud

Sixt

Anne Kugoth

Senior Online Marketing Manager, Audiences & DMP Specialist

Snagajob Increases Revenue and Quantifies Campaign ROI

Snagajob

Nikki Vaughn

Business Systems Analyst

SunPower Increases Prospect-to-Customer Conversion with Targeted E-Mail Campaigns

SunPower

Swiss Post Solutions Integrates Sales, Marketing, and Social on Oracle Cloud

Swiss Post Solutions Ltd.

David Dorling

Head Global Marketing

Team One helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Team One

Telstra Makes Meaningful Connections for Deeper Customer Relationships

Telstra

Wilhelm De Salvo

Senior Digital Channels Specialist

The Economist Reinvents Advertising Sales and Achieves 10:1 Campaign ROI

The Economist

Stéphane Père

Chief Data Officer

The One Brand Uses Multiple Channels to Build Long-Term Engagement

The One Brand

Ian Spooner

Head of Brand Development

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Scientific

Thomson Reuters uses Content to Start Conversations that Boost Conversions

Thomson Reuters

Morag Latta

Director of Marketing and Customer Experience

Tidebuy.com Increases Conversion Rates by 17% with Oracle

Tidebuy.com

Huang Liyun

Senior Technical Director

Tivoli Gardens Uses Omni-Channel Marketing to Boost Sales 41%

Tivoli Gardens

Thomas Erichsen

Head of Marketing

Top Online Retailer Increases Sales by 434% with Oracle Marketing Cloud

Top Online Retailing Company

Travel Republic Targets in Real Time to Create More Meaningful Customer Relationships

Travel Republic

Poonam Lolay

CRM Manager

Trend Micro's Trigger-Based Marketing Boosts Revenue and Renewals

Trend Micro

Will Nunan

eCommerce Retention and Lifecycle Manager

Ticket Retailer Optimizes Paid Search to Reach More Customers

U.S. Ticket Retailing Company

University of New Brunswick Engages Alumni Base with Targeted Campaigns

University of New Brunswick

Jessica Stutt

Marketing Automation Specialist

Upskilled Gets on the Road to Marketing Automation Utopia

Upskilled

Michael Crump

National Marketing Manager

U.S. Wireless Telco Increases Social Engagement 5X On Twitter

US Wireless Telco Company

Value City Furniture Increases Revenues by Orchestrating Marketing Programs

Value City Furniture

Matt Wilkerson

Senior Web Developer

Viavi Streamlines Marketing Automation Systems to Reallocate Marketing Dollars

Viavi

Visma Software overhauls its marketing strategy with Oracle Eloqua

Visma

Milla Ikonen

CMO

Visma Software Oy Boosts ERP and Training Sales with Oracle Marketing Cloud

Visma

Johanna Rakemaa

Training Manager

Vocalink Creates Deeper Customer Relationships with Oracle

VocaLink

Cara O'Nions

Director of Marketing and Customer Insight

Whole Foods Finds Secret Ingredient for Stronger Customer Engagement

Whole Foods Market

Telco Uses Look-Alike Modeling to Improve Display Ad Conversion 38%

Wireless Telco Company

WNS Uses E-Mail Campaign to Increase Brand Awareness, Expand Customer Base

WNS

Akhilesh Ayer

Global Services EVP Research and Analytics & Head of Global Marketing

Oracle Marketing Cloud

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