Case Study: Tivoli Gardens achieves 41% e-commerce sales growth with Oracle Marketing Cloud

Tivoli Gardens Uses Omni-Channel Marketing to Boost Sales 41%

Tivoli Gardens, Denmark’s 170‑year‑old flagship amusement park, faced a fragmented IT landscape and siloed marketing that prevented it from turning rich visitor data (like card swipes) into targeted offers. Without a cohesive multichannel program, online engagement and e‑commerce contribution were low and upsell opportunities were missed.

Partnering with Magnetix and Oracle Marketing Cloud, Tivoli created a unified omni‑channel platform—integrating a new CMS, park systems, data warehouse, e‑commerce, location‑aware mobile apps, and self‑service kiosks—to deliver personalized, context‑aware experiences. The overhaul drove strong results: e‑commerce sales rose 41%, self‑service revenue increased 44%, and the website attracted 4.4 million visits in a year, improving engagement and upsell performance across channels.

Tivoli Gardens

Thomas Erichsen

Head of Marketing