Case Study: MoneyFarm achieves 30% increase in customer investments with Oracle Marketing Cloud

MoneyFarm Transforms Customer Communications with Solutions Suite

MoneyFarm is a leading online investment advisor in Europe with a community of over 80,000 clients. As a young, fast-growing brand the company needed to scale marketing, improve personalized communications across multiple touchpoints, and support a small marketing team—without harming the trust built with customers. Manual audience identification and lead tracking made it hard to deliver timely, relevant outreach and to measure engagement effectively.

MoneyFarm implemented Oracle Eloqua and Oracle DMP to build recipient personas, automate segmentation and progressive profiling, and capture digital body language across channels. The data-driven approach delivered measurable gains: a promotion that drove a 30% increase in customer investments (vs. 10% previously), a 20% lift in email open and click-through rates, and a 15% reduction in cost per acquisition. The solution also saved time, improved sales–marketing lead handoffs, and set the stage for further personalization and testing.

MoneyFarm

Stefano Giudici

Digital Marketing Manager