Case Study: National Express achieves 22% higher engagement and increased ancillary sales with Oracle Marketing Cloud

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

National Express, a leading UK transport brand with coaches serving 1,000 destinations and operations across multiple countries, needed a clear roadmap to evolve customer touchpoints after rebuilding its booking engine and website. The company faced tight timelines, a new CMS, and a requirement to increase testing velocity while minimising risk — demanding both expert consultancy and scalable self-serve testing capabilities.

Working with Oracle Maxymiser, National Express combined campaign-design expertise for complex tests with an in-house visual builder for high-velocity, self-serve experiments and beta trials with core contacts. Redesigns of the app and ancillary product pages and the addition of customer testimonials drove measurable gains: app-page engagement rose 22%, ancillary sales and average order value increased, and testimonials delivered a direct uplift in orders.

National Express

Ashley Howe

Analytics and Optimisation Manager