Case Study: GE Healthcare achieves 169% open rates, 36% CTR, and stronger sales–marketing alignment with Oracle Marketing Cloud

GE Healthcare Achieves Campaign Success and Aligns Sales & Marketing

GE Healthcare’s Dharmacon brand faced the challenge of building a new marketing program after joining GE: choosing the right automation platform, creating a lead model from scratch, and shifting culture from batch-and-blast emails to targeted, triggered nurturing to drive awareness and market share.

By implementing Oracle Marketing Cloud, the team launched personalized five-email nurture tracks (including rep photos/signatures, territory mapping and dynamic content based on Digital Body Language) in eight weeks, ran 56 campaigns in the first year, and achieved a triggered campaign open rate of 169% and 36% CTR (versus 30%/2% previously), strengthening sales–marketing alignment and accelerating growth in the gene‑editing business.

GE Healthcare