Case Study: DigitasLBi OSG achieves a unified customer view and 15% increase in bookings with Oracle Marketing Cloud

DigitasLBi OSG Demonstrates successful Data Driven Marketing with a Single Holistic Customer View

DigitasLBi OSG, a global digital agency and Oracle Platinum Partner, partnered with a luxury travel company operating 40 properties that struggled to identify and market to High Net Worth customers. Disconnected backend Property Management Systems and no omnichannel view prevented personalized pricing, effective cross-sell/upsell and increased online sales.

OSG built an integrated Oracle ecosystem—using Oracle Sales Cloud as the Customer Master to unify three PMSs, bidirectional Opera data flows, Marketing Cloud, Maxymiser A/B testing and an integrated cloud layer—creating a single customer view for B2B and B2C. Within 24 days of testing they achieved a 15% lift in completed bookings, a 16% increase in room selections, and over $200k in potential incremental revenue while enabling rapid data-driven, personalized marketing across all properties.

DigitasLBi OSG