Case Study: Reiss achieves 41% higher mobile conversion and 116% mobile revenue growth with Oracle Marketing Cloud Creative Studio

Reiss Goes Mobile First and Fashion Forward with Oracle Marketing Cloud Creative Studio

Reiss, the British fashion retailer founded in 1971, faced a mobile-first challenge as customer mobile traffic rose 45% and it sent over five million emails a month to a rapidly growing database. Its existing email template prioritized design over functionality, making it hard to scale high volumes of campaigns and deliver a strong mobile experience.

Working with Oracle Marketing Cloud Creative Studio, Reiss implemented a responsive, mobile-first email template focused on usability, consistent branding and a clear, engaging first screen—while dramatically reducing build time. The new approach drove major gains: global mobile revenue grew 116%, mobile conversion rate rose 41%, 60–70% of email clicks came from mobile devices, and bounce rate fell 71% year-on-year.

Reiss