Case Study: B&Q achieves 32% increase in mobile engagement with Oracle Marketing Cloud's Kinetic Email Module

B&Q uses Kinetic Email Module to Increase Mobile Engagement 32%

B&Q, the largest home improvement and garden retailer in the UK and Europe, needed to increase in-email engagement as customers shifted to mobile. With already high open rates, the marketing team was tasked to be more innovative and drive more click-throughs and mobile interactions within the email body.

Using Oracle Marketing Cloud’s responsive, cross-channel solution and a new kinetic email module, B&Q piloted an interactive mobile-friendly format that produced strong results: responder-to-open rates rose 18% across 1.2 million customers (32% among club members), the campaign generated 42,000 website click-throughs, and time spent per email fell 30% while engagement depth increased — a model B&Q can replicate going forward.

B&Q

Chrissie Heaver

Email Planner