Case Study: Hitachi Consulting achieves real-time global talent visibility and improved recruitment efficiency with Oracle Marketing Cloud

Hitachi Consulting Transforms Global Organization with Oracle HCM Cloud

Hitachi Consulting, the digital solutions and management‑consulting arm of Hitachi Ltd., grew from 450 U.S. professionals to more than 6,200 employees in 22+ countries with annual revenue of about $600M. Rapid global expansion exposed fragmented, paper‑based HR systems and limited visibility into talent mobility, recruitment effectiveness, and workforce planning, creating a need for a scalable, globally localized human capital platform to attract, onboard, develop, and retain consulting talent.

Hitachi implemented Oracle HCM Cloud and related modules (recruiting, social sourcing, onboarding, compensation and analytics), retiring legacy systems and gaining a real‑time, enterprise view of talent. The rollout improved recruitment marketing and tracking (including social media), automated onboarding and global reporting, delivered consistent self‑service for employees and managers, reduced sourcing costs, doubled employee referrals from 17% to 35%, and provided a scalable, integrated cloud platform alongside Sales and Marketing Cloud.

Hitachi Consulting

Sona Manzo

Human Capital Management Cloud