Case Study: VocaLink achieves 170% contact database growth and amplified audience engagement with Oracle Marketing Cloud

Vocalink Creates Deeper Customer Relationships with Oracle

VocaLink, a leading international payments partner behind the UK’s Faster Payments scheme, needed to increase its global digital presence, reduce reliance on press releases, and enable experts to engage customers in formats that suit them — while generating and nurturing prospects and proving ROI.

Using Oracle Marketing Cloud’s marketing automation to power CONNECT, VocaLink redesigned its customer journey, segmented audiences, and targeted content more precisely. In the first year the site drew 107,674 unique users and 182,505 page views, the contact database grew 170% in six months, and content shares on LinkedIn rose to 14,588, enabling clearer, individualized insight into customer behavior and deeper B2B relationships.

VocaLink

Cara O'Nions

Director of Marketing and Customer Insight