Case Study: Internetstores GmbH achieves nearly 140% increase in existing-customer sales with Oracle Marketing Cloud

Internetstores keeps Existing Customers Successfully Engaged with Email Marketing

internetstores GmbH, a multi-shop e-commerce retailer, wanted to increase revenue from existing customers but faced several challenges: customers were at different lifecycle stages, interests varied across product lines, and overly frequent or irrelevant emails risked unsubscribes. The company needed behavior-based frequency control, precise segmentation, automated workflows, and mobile-responsive email design to keep customers engaged.

Working with Oracle Marketing Cloud since 2013, internetstores implemented behavior tracking, individualized send-frequency controls, automated lifecycle programs, dynamic content and responsive templates. The result: sales to existing customers rose nearly 140%, email-channel sales more than doubled, and open and click rates improved significantly, driving profitability and growth.

Internetstores GmbH

Thomas Spengler

Director of CRM