Case Study: Samsung France achieves 70% lead conversion rate with Oracle Marketing Cloud

Samsung France Breaks New Records with 70% Lead Conversion Rate

Samsung France, the French B2B arm of the global technology leader, needed to turn marketing ROI from a buzzword into measurable value. Inside the branch office it was hard to align sales and marketing, measure campaign impact, and harmonize systems and data, so Head of CRM and Marketing Automation Güçlü Ozsayin partnered with Oracle Marketing Cloud to rebuild trust and drive tangible results.

By deploying marketing automation with CRM integration and unifying digital and non-digital activities, the team established clear lead scoring and a shared performance dashboard. Within months lead conversion jumped to 60–70% (a sevenfold increase), marketing’s contribution to the sales pipeline rose from 5% to over 40% (an eightfold gain), and the platform was adopted across teams in just six months, becoming a global best practice.

Samsung

Güçlü Ozsayin

Head of CRM and Marketing Automation