Case Study: SBS (Special Broadcasting Service) achieves 69% open rates and 60% view-to-open with Oracle Marketing Cloud

SBS Engages a Diverse Audience with Targeted Communication

Australia’s Special Broadcasting Service (SBS) is Australia’s multicultural, multilingual public broadcaster. To better highlight the nation’s cultural diversity and drive viewers to programs, SBS needed to engage audiences before shows air and segment subscriber lists so communications could be targeted by language and program preference.

Using Oracle Marketing Cloud for cross-channel email marketing, automation and list segmentation, SBS launched multilingual welcome programs and embedded HTML5 video in emails to create a seamless, visual experience. The approach boosted engagement and efficiency—achieving a 60% view-to-open rate on a video campaign and a 69% open rate on a national indigenous TV launch—while allowing marketers to run automated, targeted programs with less manual work.

SBS

James Copley

Direct Marketing Manager