Case Study: ModCloth achieves 330% increase in email revenue with Oracle Marketing Cloud

ModCloth Uses Cross-Channel Marketing to Deliver Perfect Customer Experiences

ModCloth, a mid-sized online women’s vintage clothing retailer, needed to boost brand awareness and build a cross-channel marketing strategy to deliver personalized messaging across mobile and email as customers increasingly shop on multiple devices.

By adopting Oracle Marketing Cloud for program orchestration, mobile marketing and email, ModCloth implemented wish-list alerts, tracked campaigns across channels, and launched a three-message Welcome series (an initial coupon code followed by community-focused emails). The approach drove a 330% lift in email campaign revenue and helped the brand reach customers with the right message, at the right time, on the right channel.

ModCloth

Jared Stivers

Senior Manager for Email Marketing