Case Study: Larsen & Toubro Infotech achieves 30% marketing-sourced pipeline growth in 6 months with Oracle Marketing Cloud

LTI CMO Deploys Marketing Automation to help Revamp the Function

LTI (Larsen & Toubro Infotech) is a global technology consulting and digital solutions firm operating in 28 countries. Brought in to modernize the marketing function, the new CMO faced challenges reaching the right audience on the right channels, a lack of coordinated multi-channel campaigns to feed the pipeline, and insufficient lead nurturing to improve conversion.

The team deployed a marketing automation platform and built capabilities in targeting/segmentation, lead and content management, and a centralized database, integrating a new website and social programs into Oracle Marketing Cloud. Within six months they grew marketing-sourced pipeline by about 30%, created a data-driven marketing department and a modern marketing engine that improved customer engagement and measurement of marketing ROI.

Larsen & Toubro Infotech