Case Study: Schibsted Media Group achieves 19% customer retention boost and increased digital engagement with Oracle Marketing Cloud

Why Schibsted Media Group Crowned Customer Retention King of their Modern Marketing

Schibsted Media Group, Norway’s historic media house, needed to keep print readers loyal while moving them to digital in a market with high churn and frequent free-trial hopping. The team’s priority was precise churn prediction and targeting retention efforts at customers with the highest probability of leaving.

By combining a churn-prediction model with Oracle Marketing Cloud (Eloqua) and using behavioral, CRM and third‑party data, Schibsted ran highly targeted retention and personalized newsletter campaigns—most notably the “Need Help?” campaign. Results included a 19% increase in retention, a 23% boost in subscribers’ digital usage, a campaign peak retention of 73% that generated ~770,000 NOK (~$90k), 49% unique open and 10% click rates, 121% higher engagement and article completion rising to 54%.

Schibsted Media Group

Tor Marius Espedal

Customer Retention Manager