Case Study: Thomson Reuters achieves higher conversions and sales growth with Oracle Marketing Cloud

Thomson Reuters uses Content to Start Conversations that Boost Conversions

Thomson Reuters Legal Australia, part of the global information services leader, set out to shift from a legacy publishing model to a solutions-driven business that fosters ongoing, relevant conversations with customers. The marketing team faced low engagement, siloed handoffs to sales, long campaign lead times and limited behavioural insights, so they needed a new approach to nurture prospects, improve lead quality and tighten marketing-sales alignment.

They implemented Oracle Marketing Cloud to run automated, rules-based campaigns (trial nurturing, events, renewals, abandoned-cart and welcome flows), use lead scoring and synchronise marketing and sales data. The results: Legal Australia saw a 10% increase in sales-qualified leads, 12% growth in e‑commerce revenue and a 30% drop in opt-outs, along with higher email click-through rates; across Thomson Reuters, implementations have also driven more leads to sales and improved closed-deal rates.

Thomson Reuters

Morag Latta

Director of Marketing and Customer Experience