Case Study: Trend Micro achieves 54% email revenue uplift and 46.5% renewal conversions with Oracle Marketing Cloud

Trend Micro's Trigger-Based Marketing Boosts Revenue and Renewals

Trend Micro, a global leader in IT security, needed to reduce churn and build deeper customer relationships but lacked a post-purchase communications strategy. Disconnected customer data and technology and limited personalization meant they had to develop a customer engagement program from scratch to improve engagement metrics and renewal rates.

Partnering with Oracle Marketing Cloud, Trend Micro deployed trigger-based marketing using modular, responsive email templates to deliver lifecycle-aligned, personalized messages. The campaign produced a 63% increase in click-through rate, 46.54% renewal conversions and a 54% uplift in email revenue for engaged customers.

Trend Micro

Will Nunan

eCommerce Retention and Lifecycle Manager