Case Study: PowToon achieves 68% higher conversions by recapturing abandoned carts with Oracle Marketing Cloud (Oracle Responsys)

Oracle Responsys delivers winning formula for animation software PowToon

PowToon, a leading, user-friendly platform for creating short animated videos with over 13 million users, faced a high rate of cart abandonment—nearly half of abandonment events came from new users in their first week. The team needed a way to recapture these nearly-completed purchases in real time without cannibalizing sales.

Using Oracle Responsys, PowToon stored real-time abandonment events, generated unique links back to the exact abandoned purchase pages, and sent auto-generated coupon offers. A 50% holdout A/B test run over two months showed strong results: conversion rates for recipients rose 68%, conversions for users who opened messages jumped 387%, click-through rates exceeded benchmarks by 77%, and serving the exact purchase page delivered 58% higher revenues—validating the program without harming overall sales.

PowToon

Ofir Platner

Head of Online Marketing Operations & Analytics