Case Study: OpenText achieves 200% higher marketing contribution to pipeline with Oracle Marketing Cloud

Micro Focus Goes Viral and Doubles Marketing's Contribution to Pipeline

OpenText needed a way to unify sales and marketing efforts while dealing with too many aging marketing platforms, unreliable analytics, low brand awareness, and limited collaboration between teams. Oracle Marketing Cloud helped the company move to a central technology stack for cross-channel marketing, prospect profiling, and engagement templates.

With Oracle Marketing Cloud, OpenText could launch, manage, and monitor campaigns from one place, use customer data more effectively, and track responses and analytics in real time. The result was a 200% increase in marketing’s contribution to the sales pipeline, stronger internal and external relationships, and 100,000 hashtag impressions from a viral campaign.

OpenText

Mark Plant

Director of Marketing Operations