Case Study: PetRelocation achieves 70% of annual revenue from online marketing and higher conversions with Oracle Marketing Cloud

PetRelocation Uses Content Marketing to Boost Organic Search and Conversion

PetRelocation, a global pet moving service, was spending hours answering the same pet-travel questions by email, limiting reach and efficiency. The company needed a way to share its expertise broadly, reduce reliance on costly pay‑per‑click ads, and convert more prospects into customers.

Partnering with Oracle Marketing Cloud, PetRelocation built a user‑generated content forum to publish Q&A and customer success stories. The shift to content marketing drove major gains: 47% of leads now come from organic search, the company ranks in Google’s top 3 for 365 keywords and top 10 for 800+, customer stories increased conversion (14% lift and 2.5× likelihood to convert), and online marketing now accounts for 70% of annual revenue—allowing them to curtail PPC spend.

PetRelocation

Rachel Truair

Chief of Staff