Case Study: Wireless Telco Company achieves 38% increase in display ad conversion rate with Oracle Marketing Cloud

Telco Uses Look-Alike Modeling to Improve Display Ad Conversion 38%

A U.S. wireless telco operating in a highly competitive market faced plateauing site traffic and underperforming online ad campaigns after expanding audience targeting. The company needed a more efficient way to reach new customers who had a higher propensity to convert online or in-store.

Using Oracle Marketing Cloud with Datacratic look-alike modeling, the telco analyzed first-party data—identifying visitors to store locator pages as high-value users—built look-alike segments, and distributed those audiences to DSPs, premium sites, and portals. The campaign delivered a 38% lift in display ad conversion rate, identified additional high-potential prospects, and enabled easy sharing of profile data with display partners.