Case Study: Aldar Properties achieves increased sales revenue and integrated marketing and sales efficiency with Oracle Marketing Cloud

Aldar Properties, Boosts Marketing and Sales Efficiency with Oracle Cloud Solutions

Aldar Properties PJSC, a leading real estate developer in the United Arab Emirates, faced fragmented, manual sales and marketing processes across spreadsheets and a legacy CRM. The company needed an integrated, future-proof solution to centralize lead capture, ensure data integrity across touchpoints (malls, events, email, web), and align marketing and sales to support major project launches and sustained growth.

Aldar implemented Oracle Sales Cloud integrated with Oracle Marketing Cloud, building a centralized customer data hub and omnichannel data capture to create a 360-degree view of prospects and customers. The project, delivered with TransSys in four months, improved lead identification and management, enabled on-site online offers, and boosted development sales revenue in the first year; integrated campaigns exceeded lead targets by up to 40%, while improving sales productivity and customer service.

Aldar Properties

Dayan De Alwis

Assistant Manager – ERP, Sales, Leasing & CRM