Case Study: Schibsted Media Group achieves higher subscriber retention, boosted digital engagement, and increased revenue with Oracle Marketing Cloud

Schibsted Media Group Increases Subscriber Retention with Oracle Marketing Cloud

Schibsted Media Group, Norway’s largest subscription-based news and media company with more than 24 brands and over 600,000 paying subscribers, was facing high churn as it shifted from print to digital. With onboarding limited to a few generic emails, the company needed to increase first renewals, deepen engagement with digital content, personalize communications at scale, and improve churn prediction and targeting across hundreds of thousands of subscribers.

By deploying Oracle Eloqua Marketing Cloud and integrating CRM, warehouse, behavioral and third‑party data, Schibsted automated personalized onboarding, built complete subscriber profiles, and created apps for personalized newsletters and channel decisions. The campaign-driven solution lifted first renewal rates by 3%, digital consumption by 23%, and annual revenue by about US$800,000, while improving open rates 13%, clickthroughs 52%, average revenue per user 5% and newsletter engagement 121%, plus sizable gains in retention and campaign performance.

Schibsted Media Group

Tor Marius Espedal

Customer Experience Manager