Case Study: Missguided achieves a 439% increase in email revenue with Oracle Marketing Cloud

Missguided Grows Revenue by 439% with Trigger-based Email Marketing

Missguided, a leading fast-fashion retailer in the UK and Europe, faced customer disengagement between purchase cycles and emails that lacked responsive design. The marketing team needed to shift from sporadic contact-based messaging to event-triggered, personalized campaigns to welcome new audiences and keep returning customers engaged.

By implementing Oracle Marketing Cloud’s trigger-based marketing, responsive email formats and cross-channel automation, Missguided delivered dynamic, customer-centric messages aligned to individual journeys—raising click-through rate from 0.85% to 3.38% (a 133% increase), boosting email conversions by 298% and growing email revenue by 439%. The campaign improved engagement and revenue and established a repeatable approach to foster customer loyalty.

Missguided

Victoria Betts

Marketing and Trading Director