Case Study: Travel Republic achieves 100% increase in email engagement with Oracle Marketing Cloud

Travel Republic Targets in Real Time to Create More Meaningful Customer Relationships

Travel Republic, an online travel retailer serving more than 3 million holidaymakers a year, faced a batch‑and‑blast approach to email marketing with no CRM function, no personalization or real‑time triggers, manual data processes, and limited collaboration between marketing and IT. The company wanted to move to targeted, real‑time programmes to create more meaningful customer relationships and win market share.

By partnering with Oracle Marketing Cloud and establishing a dedicated CRM team, Travel Republic implemented trigger‑based marketing automation—rolling out 15 real‑time triggers in three months (5× faster than average). The changes doubled email engagement, enabled 15× more campaigns per week, built richer customer profiles, and set the stage for ongoing database cleansing and new trigger programmes to deepen customer loyalty.

Travel Republic

Poonam Lolay

CRM Manager