Case Study: BPI OnDemand achieves 5x client revenue growth with Oracle Marketing Cloud

BPI OnDemand Optimizes Customer Experience with Oracle SaaS and PaaS

BPI OnDemand is a UK-based consultancy that designs industry-specific customer experience (CX) and CRM solutions for clients in sectors such as communications, financial services, education, hospitality, logistics, manufacturing, and retail. Facing the challenge of helping diverse customers undergo digital transformation, the company needed to unify marketing, sales, and service processes, manage growing CRM complexity, and deliver real-time business insights — all on a scalable, subscription-based platform.

BPI OnDemand built integrated CX platforms on Oracle SaaS and Cloud Platform (including Engagement, Integration, Content & Experience, Social, Marketing, and Service clouds), adding AI-driven analytics and omni-channel capabilities. The result: clients saw up to five-fold revenue increases, BPI achieved 90% renewal rates, reduced capital and operational costs, gained 360° visibility into performance, amplified social engagement, and scaled by replicating proven solutions across industries.

BPI OnDemand

Fred Wilkinson

Chief Executive Officer