Case Study: Build.com achieves 10x higher unique click-through rates with Oracle Marketing Cloud

Build.com Harnesses Data to Enable More One-to-One Interactions

Build.com is an online-only home improvement retailer launched in 2000 that has grown into one of North America’s top three in its category. The marketing team needed to shift from campaign-centric tactics to a customer-centric approach that delivers personalized, best-in-class service across channels and tailors email messages to individual buying habits and behaviors.

Using Oracle Marketing Cloud for cross-channel orchestration, Build.com built detailed customer profiles and expanded programs like cart-abandonment into automated, multi-wave journeys. The result: orchestrated campaigns perform five times better than prior promotions and deliver a 3x lift in revenue per email, 10x higher unique click-through rates, 3x higher open rates and about five hours saved per week.

Build.com

Daniel Reardon

Email Marketing Manager