Case Study: F-Secure achieves 10% higher email open rates and revived channel marketing with Oracle Marketing Cloud

F-Secure Creates Buzz Around Cloud Security and Revives Channel Marketing

F-Secure, the Finnish security company behind the Younited for Business cloud platform, needed to create buzz around cloud security while repositioning itself in a new market. The team faced three main challenges: establishing F-Secure in the cloud-security segment, understanding customer online behavior to deliver the right nurturing content, and orchestrating consistent cross-border campaigns.

By adopting Oracle Marketing Cloud for campaign and lead management and using engagement templates, F-Secure ran an all-digital B2B campaign across 10 countries integrated with its CRM. The initiative drove strong partner interest and more sales-qualified leads, lifted email open rates by 10%, expanded the reseller network, improved sales–channel–marketing alignment, and helped reposition the brand as a versatile cloud services provider.

F-Secure

Milla Ikonen

B2B Marketing Director