Case Study: Global Retailing Company achieves 2x ROI and 3x customer engagement with Oracle Marketing Cloud (Oracle DMP)

Global Retailer Boosts Customer Engagement with Look-Alike Modeling

A global online retailer faced the challenge of increasing customer engagement, growing lifetime value, and improving the efficiency of paid search campaigns as it expanded product offerings online. To better identify customers with high cross‑sell potential, the marketing team needed richer audience insights and more precise targeting.

The retailer implemented Oracle’s data management platform to ingest first‑party data, run audience analytics, and build look‑alike models that scored users by propensity to cross‑shop. Activated in paid search with refined messaging and bidding, the campaigns drove a 3x improvement in front‑end engagement (click‑through rate), a 2x lift in ROI, and reduced cost-per-action.