Case Study: Limoges Jewelry achieves 300% more revenue per email with Oracle Marketing Cloud

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry, a 20-year maker of one-of-a-kind, affordable jewelry sold through retailers and its website, faced declining email engagement and had no easy way to target or personalize messages. A large share of its list had not engaged in over a year, and the marketing team needed to reverse falling conversions and email-generated revenue.

By partnering with Oracle Marketing Cloud and using cross-channel personalization, welcome and repermission campaigns, Limoges revitalized deliverability and targeting. The company saw 100–400% year-over-year growth in monthly email signups, welcome campaigns became the top revenue driver (conversion up to 50× versus standard campaigns) with prequalified segments converting 5× better, overall campaign revenue grew ~40% (18% from welcome campaigns), and revenue per email rose about 300%.

Limoges Jewelry

John Ozaksut

eCommerce Marketing Manager