Case Study: Snagajob achieves increased revenue and quantified campaign ROI with Oracle Marketing Cloud

Snagajob Increases Revenue and Quantifies Campaign ROI

Snagajob helps leading employers connect with thousands of hourly workers but lacked the marketing tools and reporting to build brand awareness and measure campaign impact. With a CRM that supported only manual “batch-and-blast” emails, no visibility into performance, and weak sales–marketing collaboration, the company evaluated marketing automation platforms and selected Oracle Marketing Cloud.

Using targeting and segmentation, campaign management, and lead-management/sales enablement features, Snagajob quickly moved from manual sends to data-driven email programs. Campaigns began returning $10,000–$20,000 (with multiple bookings over $15,000), exceeded event attendance goals, proved campaign ROI to senior leadership, secured additional funding, and strengthened collaboration between marketing and sales.

Snagajob

Nikki Vaughn

Business Systems Analyst