Case Study: Cloudera achieves 4x webinar volume and 7,000 registrations with Oracle Marketing Cloud

Cloudera Increases Webinar Marketing Efficiency with Automated Workflows

Cloudera, a data platform company, needed to streamline time-consuming, manual webinar marketing tasks and gain better control over branded communications and scheduling. Their challenges included improving webinar management efficiency, customizing workflows, and automating end-to-end processes to scale registration and event production.

By integrating ReadyTalk with the Oracle Marketing Cloud and using custom data objects and ready-made email templates, Cloudera automated registration workflows and data transfer, eliminating manual entry and increasing productivity. The integration built a scalable foundation that quadrupled webinars hosted per month, drove 7,000 registrations for a top webinar, and enabled more consistent, controlled customer communications.

Cloudera