Case Study: Sixt achieves 40% higher conversions and 25% cost savings with Oracle Marketing Cloud

e-Sixt Improves Customer Communication and Cuts Costs with Oracle Cloud

e‑Sixt, the digital business unit of global mobility provider Sixt, needed to make its premium brand communications more personalized and cost‑efficient across websites, apps, search, social and display advertising. Facing strong competition and price‑sensitive customers, the team sought a universal data‑management approach to recognize customers across channels, target online budgets more effectively, and adapt campaigns for international markets.

Using Oracle BlueKai (implemented with Oracle Advanced Customer Services), e‑Sixt created a single trusted dataset and richer customer profiles (including third‑party/look‑alike data) to deliver consistent, personalized advertising. The solution improved cross‑channel targeting, sped international search‑engine advertising setup, and—within six months—cut ongoing campaign costs by 25%, more than doubled click rates for new campaigns, and increased conversion rates by 40%.

Sixt

Anne Kugoth

Senior Online Marketing Manager, Audiences & DMP Specialist