Case Study: Clarks achieves higher online conversion rates and increased e-commerce profitability with Oracle Marketing Cloud (Maxymiser)

Clarks uses Multivariate Testing to Improve Online Conversion Rates

Clarks, the world’s fourth-largest footwear company with operations across Europe, North America, India, China and the UK, identified online sales as a key growth driver after e-commerce profitability rose 60% and the brand earned a top‑10 online retailer ranking. The company’s challenge was converting website visitors into repeat customers and understanding how site updates affected online sales to stop visitors leaving without purchasing.

Clarks implemented Oracle Maxymiser multivariate testing as part of a structured customer experience optimization program to better emulate customer journeys and refine the buying process. The program ran 36 successful campaigns—including tests with up to 160 variants—producing clear conversion uplifts, improved site metrics and ongoing insights that replaced guesswork with data‑driven decisions.

Clarks

Mark Carlock

Web Analytics Manager