Case Study: Belcorp, a Latin American beauty company, achieves 15% higher sales consultant retention with Oracle Marketing Cloud

Belcorp Modernizes Communications with Oracle SaaS

Belcorp, a Santiago-based beauty company that sells cosmetics through a network of independent sales representatives across 16 Latin American countries (60,000 reps in Chile), needed to modernize how it communicates and trains its field teams. In-person meetings were becoming harder to schedule and less effective, and the company aimed to improve product and sales training while increasing post-campaign retention by 5%.

Belcorp deployed Oracle Marketing Cloud and launched “Digital Coach,” automating personalized email and SMS messages at key moments (sale, shipping request, delivery) and providing dynamic analytics. The pilot was deployed in under 40 days; retention after a full campaign rose 15% (three times the target), communications became more consistent and scalable, and the company gained actionable insights like open and conversion rates to improve future campaigns.

Belcorp

Mariano Palermo

Marketing Manager