Case Study: Lenovo achieves 84% higher open rates and 136% response lift with Oracle Marketing Cloud

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

Lenovo EMEA, the regional arm of the world’s largest PC company, faced a crowded market and a broad, complex audience where batch-and-blast email campaigns were struggling to break through inbox clutter and build lasting customer relationships. The team needed a more targeted, personalized approach to increase relevance, loyalty and sales.

Working with Oracle Marketing Cloud, Lenovo adopted a testing-led, cross-channel email strategy to deliver more timely and relevant offers. In just over a year they saw open rates rise 84%, response rates lift 136%, and revenue attainment double, while unique click-through performance swung from 61% below benchmark to 32% above and responder-to-open rates moved from 8% below to 26% above benchmark.

Lenovo

Chloe Jones

EMEA Email Marketing Specialist