Case Study: The One Brand achieves 28% re-permissions and 46% open rates with Oracle Marketing Cloud

The One Brand Uses Multiple Channels to Build Long-Term Engagement

The One Brand donates all profit from everyday essentials to fund humanitarian projects and depends entirely on consumer support, so it needed to inspire donations, engage stakeholders online, and be able to react quickly with minimal time and capital.

Working with Oracle Marketing Cloud, The One Brand ran a cross-channel re-permission campaign using modular, easily edited email templates, mobile-optimized forms and emails, and integrated social sign-up and welcome journeys. The campaign delivered a 46% open rate, achieved re-permissions from 28% of recipients (1,300% above average), and saw 37% of openers opt in—resulting in a much richer subscriber database and expanded reach.

The One Brand

Ian Spooner

Head of Brand Development