Case Study: Groupe PLG doubles email open rates, boosts upsell and website traffic with Oracle Marketing Cloud

Groupe PLG Grows Sales through Email Campaign Automation with Oracle

Groupe PLG is a French supplier of professional cleaning and hygiene products (over 22,000 SKUs, 15 warehouses and an online storefront) that wanted to increase web orders, average order size and purchase frequency. The company lacked analytics and automation to segment customers, personalize email content and timing, and react quickly to changes in purchasing behavior.

In under six months with partner Kiss the Bride, Groupe PLG implemented Oracle Eloqua and integrated ERP/BI (with CRM to follow) to run lifecycle- and scenario-based automated email campaigns. The initiative doubled email open rates, drove more website traffic, boosted upsell/cross-sell and average order value, cut manual segmentation work, empowered the sales team with account-specific campaigns, ensured GDPR-compliant traceability, and delivered sustained revenue gains.

Groupe PLG

Camille Giletti

Web Animator