Case Study: Global Electronics Retailing Company achieves 60% reduction in cost per order and re-activates lapsed customers with Oracle Marketing Cloud

Global Electronics Retailer Boosts Sales and ROI with Offline Matching

A global electronics retailer was struggling with sluggish sales and a large pool of lapsed, formerly high‑value customers stored in its data warehouse. The challenge was to efficiently re‑engage these past purchasers with relevant messaging and offers to drive sales and improve lifetime value.

By onboarding first‑party offline data into Oracle Marketing Cloud’s DMP and using offline match plus third‑party enrichment, the retailer created refined audience segments and ran targeted display campaigns with re‑activation creative and special offers. The program re‑activated customers, expanded efficient prospecting across channels, and cut cost per order by 60% while boosting sales and customer lifetime value.