Case Study: MoneySuperMarket achieves an immediate 33% increase in attributed revenue versus spend with Oracle Marketing Cloud

MoneySuperMarket Achieves an Immediate Increase in ROAS

MoneySuperMarket, a large UK price-comparison site, needed to turn rich audience insights into regular marketing action. The company struggled to combine offline data, on-site behavior and search keywords into targeted campaigns that delivered faster, measurable results.

By deploying Oracle Marketing Cloud, MoneySuperMarket developed a custom data classification of more than 2,000 targeting attributes, created dynamic audience segments, and fed them into real-time display targeting and retargeting (for example, serving travel insurance ads to holiday-booking visitors). The program also established a conversion feedback loop and improved site performance, driving an immediate 33% increase in attributed revenue versus spend.

MoneySuperMarket

Darren Bentley

Head of Performance Media