Case Study: immixGroup surpasses annual sales goal by 166% with Oracle Marketing Cloud

immixGroup Increases Annual Sales by Revamping its Lead Management Program

immixGroup, an Arrow company, is a value-added distributor that helps technology vendors grow business across federal, state, and local government. The company struggled with outdated prospect profiles and marketing content that made it hard to reach and convert public‑sector buyers, so it launched a revamp of its lead management, scoring and campaign processes.

By implementing Oracle Marketing Cloud for lead scoring, targeting/segmentation and campaign management (with training), immixGroup segmented prospects into three tiers, tracked engagement and surfaced qualified leads to the corporate sales dashboard with automated notifications. The new program reduced unnecessary campaigns, strengthened sales–marketing alignment and helped immixGroup surpass its annual sales goal by 166%.

immixGroup