Case Study: Jackson Healthcare achieves a 24% lift in award nominations and stronger hospital relationships with Oracle Marketing Cloud

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

Jackson Healthcare, one of the largest healthcare staffing companies in the U.S., faced the challenge of increasing nominations for its national charitable service awards to raise awareness of community health efforts, deepen engagement with hospital constituents, and clearly communicate the program’s impact rather than relying on mass email outreach.

To address this, Jackson launched a targeted lead-nurturing campaign using Oracle Marketing Cloud—email invitations, newsletters, webinars, calls to action, an online nomination form, and tailored content. The effort generated 130 nominations (a 24% lift year-over-year and 21% above the four-year average), engaged 62 hospitals that had never participated before, broadened awareness across hospital types, and transformed the awards into a relationship-building catalyst that unlocked new conversations about community health and future growth opportunities.

Jackson Healthcare