Case Study: ARC Document Solutions achieves 2,000% increase in lead generation with Oracle Marketing Cloud

ARC Document Solutions Increases Lead Generation with Nurturing

ARC Document Solutions, the leading document solutions provider for the architectural, engineering, and construction (AEC) industry, faced steep challenges during the recession: declining demand, evolving customer expectations around digital document management, and the need for more targeted marketing and awareness campaigns to modernize their offerings.

ARC implemented Oracle Marketing Cloud for scalable, cross-channel marketing and multi-touch nurturing, going live within three weeks and launching their first e‑newsletter a week later. The new platform let them email 175,000+ contacts in minutes, run 80 multi-step campaigns (vs. 10 the prior year), attract 1,000 prospects to 21 events, and generate over 2,000% more leads in the first year.

ARC Document Solutions

Adam Lagerhausen

Digital Marketing Specialist